Garrett Consulting, Inc. is solely owned and operated by Jeff Garrett, a Florida Licensed Real Estate Broker.

With over 23 years of real estate experience working in the public sector, private and public real estate companies, Jeff brings his knowledge and experience to the table to assist Real Estate Professionals to create custom maps, aerials and provides data/analysis for site selection and marketing purposes.

Knowing that all “Good Local” real estate professionals understand their markets without the need for complicated GIS/Mapping systems they also understand that they must have quality, up to date marketing packages for their perspective tenants, owners and/or developers.

Why spend thousands of dollars on a system to only use it a minimal number of times and either hire (at additional cost) an in house operator to produce “production GIS Maps/Aerials” or worse self train on these systems that more times than not are overly complicated whilst knowing your time is worth more making “deals” happen.

GC, Inc. has all the tools, data and expertise available to create a customized map/aerial package one may need to successfully market your properties or make presentations during site selection tours for prospective tenants and developers.


Overview & Regional Maps

Overview maps identify your location in relation to major anchor retailers within a specific region. Additionally, overview maps show the location of municipalities in relation to the transportation network. The separation from major retail nodes define the most likely shopper for the community defined as a trade area. An overview map can even have a smaller view such as focusing on all of the existing retail and gaps in an individual city or category.

Overview maps typically include regional trade areas, retailer competition, schools and employer maps.


Aerial Maps

Aerial maps are used to give a snapshot photo of a particular region and aid retailers with their site selection process. The aerial view provides a quick visual reference of a market allowing potential retailers to quickly view their competition, identify areas currently displaying retail synergy and recognize those areas prime for new development.

Thematic Maps & Dot Density Overlays

Thematic maps are the visual view of the demographic data for a selected area. These maps, displaying the demographic data visually down to the block group level allow the viewer to identify areas of a community which fit their ideal customer.

Basic thematic maps are based on a single‐variable of any range of values such as population density, educational attainment, employment density and many more. Even further, the thematic maps can include multiple variables including dot density overlays. For example, a map could be shaded with median household income values and then have an overlay of population dot density.


Demographic Rings, Trade Areas, and Drive Time

Demographics give a detailed view of the characteristics of populations and population segments. The reports that are generated provide a wealth of information including, but not limited to, population, income and growth to more detailed reports focusing on property values, educational attainment, prescription usage and more. The demographic data can be analyzed and aggregated in radius rings, drive times and drive distances from a specific location or in a customized trade area.


Market Area Analysis

Customer data can be mapped to identify market areas for existing stores. This is helpful in determining primary, secondary, and tertiary market areas as well as the effects of competition and cannibalization. An understanding of market area is also helpful in the determination of variables for different location models.

Statistical Location Model

Linear Regression Analysis can be used to determine statistically significant variables and their impact on revenues for existing stores. These can be both demographic variables and locational variables such as the proximity of traffic generators and completion. This model can then be used to predict revenues for potential sites.

Retail Gap Analysis

Retail Gap Analyses are techniques primarily used to identify opportunities for retail goods and services based on demand (within a market area) and supply (existing square footage of a particular use). This technique is useful for identifying general areas for new stores.

Retail Gravity Models

Retail gravity modeling is a natural extension of a Retail Gap Analyses, which accounts for site-specific demand determinants such as demographic characteristics, proximity to existing stores, and consumers’ propensities to travel away from home. Companies can use gravity analyses to identify new opportunities and predict revenues for potential new stores.

Market Studies / Needs Analysis

Most land use changes (Comprehensive Plan Amendments) require market studies to demonstrate the need for alternative land uses. Gap Analyses are often used to determine the demand for particular goods and services (based on local population, employment, and traffic patterns) and the need for additional types of space.

Economic Impact Studies

Economic impact studies value the impact of individual companies, general industries, or proposed policy changes within a specific area. Depending on the type of analysis, impacts are typically measured in dollars of additional spending and additional jobs created.

Contact Information:

Jeff Garrett